About


About

Basically, Google has recently changed the way it shows search results.  Today you will find Google Maps and the regular results when you do a Google search. Usually, the Google Maps appear above other organic search results.  Therefore, a person is likely to click the Google Maps results other than scroll down to organic results.  Because of this, Google Maps Marketing is a great tool to reach local customers.  

Basically, Google Maps Marketing employs the functions of Google Maps for your business to be featured on the Google Maps when an individual searches for a product or services related to your business.  Usually, Google Maps Marketing focus on optimizing Google My Business listing in order for Google to easily establish prominence and relevance for your business.

The Google My Business also known as GBM is a tool for businesses offered freely by Google.  The tool allows organizations and businesses to manage online presence such as search and maps.    Again, this tool helps the business to interact with its customers, improve and understand its presence, and manage business information.  

To ensure your business dominates on Google Maps, you should know how Google determines local ranking.  As a result, your business can be successful through Google Maps Marketing.   The following are the factors which will contribute to Google Maps results.

1. Relevance.

Usually, Google determines relevance by matching searches with the local listings. The potential of being ranked higher is possible if the search query matches the local listing many times.

2. Location.

Based on the location in the search query, Google is able to determine the distance of each possible search result. As a result, Google shows results that are more relevant and nearest the location mentioned.

3. How popular is the business.

Prominence is usually considered for displaying of local results on Google Maps.  Basically, prominence indicates the popularity of the business.  Usually, will know a famous brand, store or hotel.  As a result, popular establishment may be ranked higher in local results.  On the other hand, prominence could be determined through reviews, directories among others.  However, the three factors are combined to establish ranking on the Google Maps.   However, a single factor cannot determine local ranking.  

Google Maps Marketing focuses on optimizing GMB listing for relevance and prominence during searches by potential customers. https://en.wikipedia.org/wiki/Web_mapping  

The benefit of using Google Maps Marketing is that your business is listed on Google Maps enabling you to get an exclusive presence online that shows where your business is located.   Business awareness is, therefore, created.
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